B2B Marketing

If you’re an avid user of Google Analytics like myself, then you may have noticed a growing proportion of direct traffic to your site. Whilst some of…

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous…

Do you get value from your marketing automation platform?Most businesses these days have a marketing automation platform (MAP) that allows them to do…

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create…

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with…

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a…

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about…

Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. This reality…

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with…

Account-based selling is not a new strategy by any means. Traditionally, sales organizations develop lists of target accounts they are attempting to…