B2B Marketing

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this…

When looking for answers to questions or information on a potential purchase, what do people tend to do first? They grab their phones. In light…

You’ve heard it. I’ve heard it. We’ve all heard it. Three little letters being passed around the marketing blogosphere… ABM. But what is ABM?…

There are 500 million tweets sent each day. To break it down, that’s 6,000 tweets per second. A large number of those tweets are being created by…

Is your business using HubSpot’s Lead Scoring tool to help your sales reps focus on the best leads? Is your marketing team qualifying leads in an…

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers…

Referral leads – all professional services companies want them; very few of them can easily get them. No matter what marketing activities our…

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially…

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which…

Not all marketers are “customer obsessed,” or hyper-focused on their target audience, but new research shows that those who are tend to see more…