Digital Marketing

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Sometimes you have products or content that can be found…

As a marketer, you likely associate SEO with things like site links, SERPs, and keyword research. But have you considered how email can help you…

Starting a new website or blog can be very exciting and fulfilling. The only downside is waiting for your site to get a decent Domain and Page…

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers…

If you have freelanced or owned your own business for any length of time, you know how difficult it can be to create a constant, steady stream of…

Semantics is hard. What does a certain word mean in a specific situation? Which ‘mars’ are you talking about? Have you ever tried to discover all…

A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or…

After 18 years in service, Google will be retiring the popular Google Adwords, and launch a rebranded service called Google Ads within the year.…

Although executive marketers are proficient in marketing technology, new research suggests that they are not confident in their marketing team’s…

In the latest version of Yoast SEO Premium, we’ve released a new feature: synonyms. In the next months, you can expect even more updates making…