Digital Marketing

It’s been a little over two years since Google last played with the “Ad” label it shows next to text ads on Google.com. Since February 2017, Google…

I am seeing plenty of signs from the SEO community, the tracking tools and so on that there was and is a Google algorithm update going on right…

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets…

Yesterday, as we covered, Google posted helpful information around how, when and why Google shows dates in the search results snippets. They…

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share. It’s…

Paid search might be one of the greatest bottom funnel advertising tactics in the history of marketing. After all, every bit of advertising drives…

Google announced that Pixel phone users can now use Duplex via the Google Assistant to book restaurant reservations over the phone. Google said it…

I sound like a broken record but I am once again seeing chatter and signals of yet another Google search ranking algorithm update. This one…

Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through…

On Friday afternoon, March 1st, maybe going through Saturday, March 2nd, there may have been yet another Google search ranking algorithm update. We…