Digital Marketing

Looking to switch to a new email service provider (ESP)? Are scare stories about how this could impact deliverability putting you off? If so, read…

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view…

In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s…

Google began notifying some Google Analytics administrators about a bug in the automatic owner verification process between Google Analytics and…

  A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH)…

Last Friday, Google mistakenly delisted Search Engine Land from its index and search results. That meant none of our pages showed up in Google…

  A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your…

Video has become perhaps the most popular form of content on the internet, with social media and video streaming websites boasting high traffic…

Google is introducing a way for publishers to markup livestreams with structured data. With a combination of livestream structured data and the new…

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the…