Digital Marketing

Mobile usage has drastically increased over the past few years, with more and more users accessing websites through their devices. This led to…

E-commerce emails have three primary purposes: to engage the customer with the brand, to confirm receipt or provide information, or to instigate a…

When you think of user-generated content (UGC) that is, content that has been created and released into the world by “real-life” contributors what…

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for…

In an ideal situation, every customer who buys a product through your online store would be happy with their purchase, and you wouldn’t have to worry…

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page…

Small businesses and entrepreneurs are always looking for new and creative ways to grow their brand recognition to gain and retain customers. And…

Instagram has become not only one of the biggest social media networks in the world, but it has also become one of the most effective marketing…

Nearly 80 percent of consumers have decided not to complete a transaction or make an intended purchase because of a “poor service experience.” So if…

It’s not often that a rock star gets looped into a marketing blog. But in this case, there is common ground. One number in particular.  55. Get it?*…