Advertising Rite Aid picks Havas for creative and brand marketing | Advertising Aug 24, 2018 Rite Aid Corporation has selected Havas North America as its new agency of record for brand strategy and creative following a review that kicked…
Advertising VW gets really serious about tech acquisitions | Advertising Aug 24, 2018 Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a…
Advertising Google removes YouTube channels and web accounts tied to Iran | Advertising Aug 24, 2018 Google has deleted 39 YouTube channels and 19 other web pages connected to the Islamic Republic of Iran Broadcasting, a state-run media outlet,…
Advertising Forget Instagram, Nestle wants you to take pictures of food for your health | Advertising Aug 24, 2018 Nestle SA’s unit in Japan expects a fledgling business selling nutritional drinks and supplements to aging consumers to grow into a nearly $1…
Advertising Microsoft thwarts Russian hackers targeting GOP critics of Trump | Advertising Aug 23, 2018 Microsoft Corp. has detected and seized web domains created by cyber-attackers linked to the Russian military, in a potential attempt to…
Analytics Google Analytics Audiences Strategy: Keep It Simple | Analytics Aug 23, 2018 In the Google Marketing Platform, Audiences are how we pass collections of users between tools – like sharing a Google Analytics audience with…
Advertising How Sparks & Honey morphed from an agency to a consultancy by mapping culture | Advertising Aug 23, 2018 Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a…
Analytics Is Your PPC Agency Doing Their Job?! | Analytics Aug 23, 2018 Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising.…
Analytics Identifying and Filtering Internal Traffic from Google Analytics | Analytics Aug 23, 2018 Filtering out employee traffic remains one of the biggest challenges our clients and training attendees face. Unfortunately, there isn’t just one…
Advertising Wednesday Wake-Up Call: Animal crackers get a PETA-approved redesign. Plus, more Facebook news |… Aug 23, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this…