Analytics Check-list : digital analytics & RGPD | Analytics Aug 12, 2018 Les entreprises sont-elles prêtes pour l’application du RGPD ? Seules 6 % des sociétés sont véritablement préparées, tandis que d’autres…
Analytics Interview – Techétudiants | Analytics Aug 11, 2018 L’usage des data analytics se démocratise. Mais les entreprises peinent encore à trouver des profils expérimentés, capables d’exploiter tout le…
Analytics Introducing Advanced Analysis in Google Analytics 360 | Analytics Aug 11, 2018 In our conversations with marketers, we consistently hear that they are looking to gain deeper insights into the customer journey and then turn those…
Analytics What Is gtag.js with Google Analytics and Do I Need It? | Analytics Aug 11, 2018 If you have attempted to add Google Analytics tracking code to a website recently, you may have noticed something new – a completely different…
Analytics Deliver more relevant experiences with Optimize and AdWords | Analytics Aug 11, 2018 Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to…
Analytics Dans les coulisses d’Explorer : du concept à la prise en main | Analytics Aug 11, 2018 L’innovation collaborative fait partie intégrante de la culture d’entreprise d’AT Internet. Et notre organisation à taille humaine nous…
Advertising The Age Of Creativity | Advertising Aug 11, 2018 Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young. While people over 50 comprise 42% of adults…
Analytics Measure Matters: A New Video Series to Keep You Up to Date on Your Data | Analytics Aug 11, 2018 Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant…
Advertising Fox’s World Cup ratings get better when you count bars, parties | Advertising Aug 11, 2018 Millions of people watched the World Cup from the comfort of their own homes. Millions also watched at bars, hotels, restaurants or at a friend’s…
Advertising It’s All My Fault | Advertising Aug 11, 2018 I did a word count. Facebook’s terms and privacy policies are longer than the U.S. Constitution. I’m not the brightest star in the galaxy but I…