Analytics Dans les coulisses d’Explorer : Comment nous embarquons nos clients dans la conception produit |… Aug 11, 2018 L’approche « user-centric » existe aussi dans la conception de solution digital analytics. La preuve, nous impliquons nos clients dès les…
Advertising This story is bananas | Advertising Aug 11, 2018 If you’re tired of throwing away past-their-prime bananas, a South Korean supermarket chain has the solution for you: packaged bananas, each of which…
Analytics RGPD : le jour J | Analytics Aug 11, 2018 Vous remarquez cette effervescence ? C’est le grand jour : le RGPD est enfin là ! Il entre en vigueur aujourd’hui. Pour être tout à fait…
Advertising Former marketer alleges unequal pay, discrimination in Nike class-action lawsuit | Advertising Aug 11, 2018 Nike’s brand nightmare continues with a new lawsuit alleging sex-discrimination against female employees at the Beaverton, Oregon-based sportswear…
Analytics How Advertisers Can Use Google’s Smart Products | Analytics Aug 11, 2018 “Advertising for everyone,” Sridhar Ramaswamy professed at Google Marketing Live. Though perhaps what he should have added was “…but mostly for small…
Advertising Airbnb will not actually host a sleepover at the Great Wall of China | Advertising Aug 11, 2018 Airbnb had offered a tantalizing contest: the chance to sleep overnight at the Great Wall of China, where a watchtower would be outfitted with cozy…
Advertising What Do Clients Want? | Advertising Aug 11, 2018 A few days ago the great Hugh McLeod (of Hughcards fame) posed the following question on Twitter: “What is it that clients want these days, exactly? I…
Advertising Friday Wake-Up Call: Starbucks’ Pumpkin Spice Latte is coming (yes, already.) Plus other news to… Aug 11, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Advertising Oscars plan to show popular movies more love proves instantly unpopular | Advertising Aug 11, 2018 Two problems have long plagued the Oscars: telecasts that drag on too long and award nominees that no one has heard of. The Academy of Motion Picture…
Project Management Project management through the 1950s Aug 11, 2018 Projects have been attempted since artifact, anyway there is generous understanding that cutting edge project management as a particular control had…