Advertising Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing – Info… Jul 31, 2018 Taking a cue from Pokémon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at…
Advertising 3 Lessons From Top Producers on How to Tap Into Real-Time Content – Info Advertisement Jul 31, 2018 Live social content and streaming media have completely changed the way we stay connected and entertained and how we interact with live TV broadcasts…
Advertising Monday Wake-Up Call: CBS’ board debates what’s next for its CEO. Plus, changes at… Jul 31, 2018 Leslie Moonves in 2015 Credit: Patrick T. Fallon/BloombergWelcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing,…
Advertising Johnson’s Baby tries to reinvent itself amid litigation and new competitors – Info… Jul 31, 2018 Johnson's Baby, the biggest infant toiletries brand globally, has been losing sales and share for years. Startup brands and natural products have…
Advertising Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics – Info Advertisement Jul 30, 2018 As Netflix continues to take over the TV industry—it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on…
Advertising Matthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date – Info… Jul 29, 2018 Amazon capped its appearance at the Television Critics Association’s summer press tour in Los Angeles by releasing the first teaser and announcing a…
Advertising Amazon Studios New Chief Says Prime Video’s User Interface is About to Get a Big Upgrade –… Jul 29, 2018 After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service—and promised that Prime Video’s…
Advertising CBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment Allegations – Info… Jul 29, 2018 Hours after the New Yorker published its explosive story in which six women accused CBS Corp. chairman and CEO Leslie Moonves of sexual harassment and…
Advertising CBS ad sales chief voices support for Les Moonves – Info Advertisement Jul 29, 2018 CBS ad sales chief Jo Ann Ross is throwing her support behind CEO Leslie Moonves amid allegations of sexual misconduct against the media titan."My…
Advertising A brief history of the Papa John’s controversy (now including the founder suing the company)… Jul 28, 2018 Credit: Illustration by Tam Nguyen/Ad AgeWith the Papa John's story seemingly unraveling by the hour, it can be difficult to keep track…