Tech Industry These digital ads help Stockholm’s homeless find shelter Jan 9, 2019 “It started with us asking, ‘How can we use our screens, our technology, and infrastructure to do something good?’” recounts David Klagsbrun, head of…
Marketing What makes people click on search ads? Jan 3, 2019 Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers…
Advertising 5 Google Ads Mistakes That Can Kill Your Budget In 2019 Dec 11, 2018 Google Ads can be a success with low-budgets. Even just a few bucks a day can get campaigns going. It’s very easy to limit your budget at a specific,…
Digital Marketing Firefly adds mobile device-like targeting to ads on car rooftops Dec 7, 2018 A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH)…
Advertising Combine Google Shopping Ads with Facebook Ads to Win in 2019 Dec 7, 2018 Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising. While each of these channels is strong on its own, the…
Tech and Gadget Chrome browser to remove all ads from ‘abusive’ sites Dec 6, 2018 Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. For Windows, Mac and Linux — adds the…
Mac Hulu and AT&T to Test ‘Pause Ads’ in 2019 Dec 5, 2018 Streaming TV services offered by companies like Hulu and AT&T are testing the waters for a new type of advertising called “pause ads” (via…
Advertising Watch the newest ads on TV from Target, Whole Foods, Google Home and more Dec 5, 2018 Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with…
Tech and Gadget Gaming industry’s most-seen TV ads ranking Dec 2, 2018 In the last 30 days, Sony-owned PlayStation edged its lead with a third of all industry TV ad impressions, while Nintendo extended its market share…
Digital Marketing 3 Easy Steps to Find Your Audience on Quora Ads | Marketing Nov 28, 2018 I have recommended Quora Ads to every client I’ve worked with since the channel was in beta. Some of those clients gave immediate pushback thinking…