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Google ads insights tab rolling out to more advertisers. Insights page makes easy to explore insights and emerging trends based on your business.

Facebook now allows you to add a “Call Now” button or Call to Action (CTA) button at the bottom of your adverts in an attempt to drive more business.

Instagram built setting to mirror existing facebook ad preferences setting to take more control over data to personalize their ads.

Last fall, a full year before the 2020 U.S. presidential election, major social media platforms were already debating whether they should take political ad dollars. The platforms split into two groups: those that have banned political ads…

Google announced on Twitter that the Google Ads API is now “generally” available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace the Google AdWords API and Google had to…

Google Ads Twitter it went from 6 conversion categories to 19 conversion categories, if you know math, that is more than three times. Google said “starting today, you can group your conversion actions in 19 different categories such as…

In this post, we’re going to take a look at 7 simple strategic steps you can take to increase your mobile app downloads from Social media.

Google Ads certification is an important credential for marketers. It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work…

Starting August 11th, Google is banning advertisements for “stalkerware” apps and hardware, which enable someone to track the phone activity or movement of another person. These apps and hardware tend to be used for “intimate partner…

It’s the latest example of a symbiotic relationship that has developed in recent years between advertising’s giants and startup shops. Such investments allow holding companies or larger agencies to take a stake in shops not open to…