Watch the newest ads on TV from Target, Whole Foods, Google Home and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot., the real-time ad measurement company with attention and conversion analytics from more than eight million smart TVs. The here ran on national TV for the first time yesterday.

A few highlights: says that “Sharing photos with the family just got easier” thanks to Hub. Whole Market wants to remind everyone that it’s got fresh-baked holiday cookies, and that maybe we should buy a few—or more than a few—of them. And presents another in a series of holiday-themed spots that plug its Drive Up shopping service.

Holidays

Premiered on: The Great Christmas Light Fight, ABC

Portal from Facebook data for the last 30 days

Impressions: 2,158,220,616 (43% of industry)

Est. TV Spend: $56,970,021 (70% of industry)

Attention Score: 89.39

Attention Index: 88 (12% more interruptions than avg.)

Small-Business Owners: Backing Jody Pardue

Premiered on: NFL GameDay Highlights, NFL Network

QuickBooks data for the last 30 days

Impressions: 951,119,654 (28% of industry)

Est. TV Spend: $10,385,013 (30% of industry)

Attention Score: 93.57

Attention Index: 94 (6% more interruptions than avg.)

Sharing Photos

Premiered on: George Lopez, [email protected]

Google Home data for the last 30 days

Impressions: 1,085,693,736 (33% of industry)

Est. TV Spend: $30,267,649 (36% of industry)

Attention Score: 88.26

Attention Index: 64 (36% more interruptions than avg.)

Choose Drive Up

Premiered on: 9-1-1, FOX

Target data for the last 30 days

Impressions: 4,857,968,574 (18% of industry)

Est. TV Spend: $66,855,981 (21% of industry)

Attention Score: 90.95

Attention Index: 107 (7% fewer interruptions than avg.)

Whatever Makes You Whole: Five or Seven

Premiered on: Star Trek: The Next Generation, BBC America

Whole Foods Market data for the last 30 days

Impressions: 395,770,146 (28% of industry)

Est. TV Spend: $3,792,708 (65% of industry)

Attention Score: 95.47

Attention Index: 111 (11% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.


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