6 Reasons Acronyms Don’t Work as Brand Names – Info Branding
Boy Scouts Changing Its Names Doesn’t Earn a Merit Badge: 6 Real Reasons Why Acronyms Don’t Work as Brand Names
Perhaps you’ve heard the brouhaha…
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7 Pros and Cons of Starting A Solely eCommerce Brand – Info Branding
A Look at the Upside and Downside of Relying Strictly on eCommerce
There is no doubt that eCommerce is a great idea. If you have a brand…
How To Prove Brand Value In The Boardroom – Info Branding
Your brand is your organization’s largest intangible asset, making up 20% of its market capitalization value (Brand Finance 2018).…
How to Craft a Brand Positioning Strategy in Four Steps – Info Marketing
In this hypercompetitive world, where thousands of brands are trying to outdo each other to capture…
5 Surprising Ways to Share Your Brand DNA – Info Branding
It takes Courage & Chutzpah to Be Authentic: 5 Surprising Ways to Share Your Brand DNA
Today’s blog on Brand DNA…
4 Ways to Differentiate Your Ecommerce Brand – Info Branding
Tips on How to Make Your eCommerce Shop Stand Out from the Competition
Launching an eCommerce brand is daunting. The number one problem…
What’s the State of Brand Safety in 2018? – Info Advertisement
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque…
The Tragedy of Kate Spade & The Dangers of a Self-Named Brand: 5 Reasons Why You Don’t Want to…
The Tragedy of Kate Spade & The Dangers of a Self-Named Brand: 5 Reasons Why You Don’t Want to Name the Company After YOU!
We’ve all undoubtedly…
10 Productive Ways to Use Pinterest for Business
Pinterest for business or have no idea where to start. In this quick guide, we’ve broken down the essentials of establishing your brand on Pinterest.
Netgear’s Arlo Brand Gains New Wire-Free Smart Audio Doorbell – Info Mac
Netgear's Arlo brand today announced the launch of the new Arlo Audio Doorbell and Arlo Chime, a new smart doorbell solution that's designed to pair…