Campaigns

The social media giant on Mondayannounced a pilot program open to any campaign for state or federal office that would offer additional security…

Symantec is the latest private security company to offer its expertise to vulnerable political targets on the house. Today the company announced…

Five years ago, a colleague of mine began promoting her e-commerce business on Facebook. After spending two years promoting it on AdWords, she…

Shopping campaigns are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce…

Most B2B marketers manage channels not campaigns.  They’re focused on the email going out next Tuesday, for example, or the trade show next month. …

Got pesky competitors cluttering up your best keywords? Well, have I got the tool for you! The Auction Insights tool allows you to see all the other…

When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the…

Activists became entangled with fake accounts and pages on Facebook, leading to significant consequences for them as the company tried to…Continue…

Google just sent out an email that caused a stir among SEMs with clients whose accounts contain at least one GDN campaign. The gist? The long-running…

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