Content

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their…

You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations —…

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a…

This was a conference session titled What Customers Want From your Web Content at Affiliate Summit West 2017, which took place January 15-17, 2017 at…

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You…

Content is one of the most essential elements needed to drive traffic to any type of website. Content comes in many forms, from blogs, infographics,…

You’ve heard it. I’ve heard it. We’ve all heard it. Three little letters being passed around the marketing blogosphere… ABM. But what is ABM?…

This article was contributed by Daniel Ross. On the surface, content marketing looks easy to pull off. Newsflash: it’s not. When people read an entry…

Marketers have set a new goal. Creating quality content on a consistent basis is no longer good enough. Now, the focus is on more engaging content.…

By Matt Heinz, President of Heinz Marketing It’s Thursday which means we are featuring a new B2B sales, marketing or business leader for our “How I…