The 8 consumer trends facing marketers in 2019
Credit: PMX Agency People’s lives aren’t commodities for brands to own or share. After 50 years of being trained by the most sophisticated marketers…
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Marketers
Report Suggests Marketers May Not Want to Fully Commit to AI Just Yet | B2B Marketing
Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts?
To…
How to get marketers for your affiliate marketing program | Email Marketing
The affiliate marketing space is huge. The range and diversity of all the products and services that offer affiliate programs would probably amaze…
From data farm to marketer’s table, only the most ‘ethically sourced’ ads | Advertising
The digital and marketing technology industry is taking a page from conscientious consumer movementsthink fair-trade coffee, sweatshop-free…
Why empathy is good medicine for marketers | Advertising
“The experience at the DMV is more favorable than it is at the doctor’s office today,” said Clay Johnston, dean of the Dell Medical School at…
Why marketers should demand standardized addressable reporting | Advertising
The most exciting time to be in the television industry is right now. Data and technology are changing the game, and we are rewriting the…
Why Content Marketers Everywhere Need to Get Down with User-Generated Content | Marketing
Authenticity: it’s treasured, but in short supply.
TopRank Marketing CEO Lee Odden had it right when he wrote recently that trust in marketing is…
Marketers Aren’t Worried about Facebook’s Clear History Feature | Social
In the wake of the Facebook-Cambridge Analytica data scandal, CEO Mark Zuckerberg is looking to clean up his company’s image and restore the trust of…
Google Game Changers: 5 Recent Updates and How They Affect Marketers | Marketing
Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search.
From…
Will Twitter Succeed in Defeating Trolls? The Stakes for Marketers | Marketing
“I’m addicted to you, don’t you know that you’re toxic?”
I can guarantee this will be the first and last time I ever open a blog post with lyrics…