Marketing

(Written in October 2016 in a Forrester Research report on content governance and content marketing)(Google Trends data for “content marketing”…

Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how…

Tespo is a complete vitamin solution that is pill-free and all liquid. All liquid means better absorption, no…

Every listing, one place With all the social media outlets and ways to manage your online business listings…

Entrepreneur Gary Vaynerchuk, who starred in Apple's first original TV show "Planet of the Apps" as a mentor and investor, recently shared some…

Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help? To explore how to use Instagram Stories for…

It is becoming harder for brands to stay neutral in our hyper-political times. July 16, 2018 5…

This was a conference session titled How to Run a Successful Influencer Marketing Campaign at Affiliate Summit West 2017, which took place January…

We look at how health and beauty marketers can join up their marketing channels. How they can create a cross-channel customer journey.

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives…