Marketing

As an affiliate marketer, you are constantly looking for new, creative, and effective ways to optimize your campaigns. It’s critically important that…

In 2018, a brand cannot succeed without both proper and effective marketing. That being said, it should come as no surprise that you need a personal…

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering,…

Read this post in French, German, Spanish, and Dutch. As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that…

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely…

Mation’s FB Case Study: 800k Revenue in 42 Days – 1 Campaign – 97% ROI Member Mation shares details on a LIVE Facebook campaign he’s current still…

Financial consultants typically have more experience with numbers than they do with words. So when they write a business call-to-action (CTA), they…

As our plane departed Atlanta for Austin, a single question nagged me: “How are we going to make the most of this for the students?” Our objective…

We are excited to announce that we were awarded 2018 Agency of the Year at the Golden Link awards. The awards ceremony was held in the ballroom at the…

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual…