3 attribution considerations for B2B lead generation – Info Marketing
Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing…
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Marketing
Strengthen your video storytelling by following these trends – Info PR
It’s never been more imperative for PR pros to effectively tell clients’
stories with video.Major platforms like Instagram and Twitter are going…
10 cloud security tips from the hosting experts – Info Email Marketing
Don’t be a lightning rod for a security breach
This article on cloud security tips was first published on May 5,…
Optimizing for Earned Metrics in YouTube Campaigns – Info Marketing
When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the…
10 Must-Have Lifecycle Automations for Health and Beauty Brands – Info Email Marketing
Health and beauty the fastest growing retail sector in eCommerce. The online health and beauty market in the UK is forecast to grow 21.1%…
8 Management Tips For Marketers Who Lead Marketing Teams – Info Sales
By Maria Geokezas, VP of Client Services at Heinz Marketing
When you search for marketing management you get all sorts of information about…
Survey: Marketers Still Struggle with Barriers to Marketing Automation – Info B2B
Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous…
Affiliate Niches – What’s Hot and What’s Not in 2017 at Affiliate Summit West 2017 – Info Aff…
This was a conference session titled Affiliate Niches – What’s Hot and What’s Not in 2017 at Affiliate Summit West 2017, which took place January…
Not Everything Has an ROI (and That’s OK): Virginie Glaenzer on Marketing Smarts [Podcast]…
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Marketing Automation: What’s The Value Of Your System? – Info B2B
Do you get value from your marketing automation platform?Most businesses these days have a marketing automation platform (MAP) that allows them to do…