Marketing

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make…

The psychological approach There’s a design element that is not often talked about, yet it permeates our daily…

Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less SoA new collaborative study by the Mobile Marketing Association (MMA), OpenX, and…

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Apple reached $1 trillion, but is it enough to beat Amazon?Learn how focusing on deeper customer relationships will help Apple – and your brand…

For many people, the mere mention of networking brings on a cold sweat. Speaking to people you don’t know. Shaking hands. Worrying you’ll be out of…

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After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I…

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Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on…