Platform

A group of Seattle entrepreneurs, who worked at flash sale site Zulily before it sold for $2.4 billion in 2015, are announcing a new company that has…

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on…

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve.…

When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to…

July 25, 2018 8 min read In this series, YouTube Icon,…

It's a bit of an adage in the software world that when a product gets to its third version,…

Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced…

When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital…

Microsoft said it reached an agreement to buy GitHub, the code repository company popular with many software developers,…

Ever since the first list reports were created in its ERP solution, SAP’s focus has been on helping its users make effective business…