Creating accurate projections of your future paid search spend is a really important part of your overall media buying plan. How often have you been asked, how many leads would we get if we increase media spend by X. Or considering that…
Ask any paid search manager and at some point in their career they will have had that dreaded feeling when they open Google to find that they have gone over budget. Some admittedly more than others, I’ve heard of agencies even overspending…
Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account. The most common way to split test revolves around labeling sets of ad…
Cold calling is not dead. In fact, 78% of consumers in a 2018 poll took an appointment or attended an event they learned about through a cold call. When done right, cold calling can be more effective than other types of marketing efforts.…
WE DRAW A LETTER AND PRESUME THAT THERE IS A GRASPED MEANING, BY ALL. ISN’T IT POSSIBLE THAT EVERY MARK HAS MEANING? IT’S SIMPLY GRASPING THAT LEGIBILITY;IT’S THAT YOU KNOW HOW TO READ . OR THAT YOU NEED TO LEARN THIS NEW LANGUAGEAND THE…
I’ve recently been having trouble with my MacMini Server disconnecting from Airport and not automatically reconnected. So, I made a script that will detect if the internet can’t be reached, and then it will restart the affected interface.…
Hope this is relevant and allowed here... I've been writing a bootstrap script for some time now that sets up not only new systems but can be used to customize my own bash profile on any system. I use `stow` for managing my dotfiles and…
The Pros and Cons of Relying on a Sales Script to Sell Your Brand The much-argued sales script, does it actually work? Well, the answer completely depends on your brand and your salespeople. For some, a sales script helps calm the nerves…
Using PHP to construct cURL script to facilitate data streaming from a secured server connection. INTRODUCTION In the spring of 2008 I was faced with a quite a challenge. The previous year I had created a website for a financial services…