Brand Strategy vs. Brand Positioning
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly…
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Strategy
Google rolls out maximize conversion value smart bidding strategy
The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at…
How to Generate a 5-Step Facebook Marketing Strategy for Your Blog
The power of a digital media platform with 2.32 billion is something that as a digital marketer that you can never ignore. Need a related…
7 Ways to Upgrade Your Social Media Marketing Strategy in 2019
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand or…
How to Integrate Chatbots Into Your Conversion Strategy
Have you landed on a website lately and been greeted by a little box popping up in the corner to say “Hello”? You probably have because that’s a…
When is Redirection bad for your SEO strategy?
One of the most common issues that you can find on any website is error pages. This can occur for various reasons, such as servers getting bogged down…
How to Set Your Social Media Strategy for 2019
Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when…
40 eCommerce Statistics That Will Shape Your Strategy
eCommerce is playing a key role in catering for customers’ developing and demanding buying habits. As the industry grows and diversifies, marketers…
30 Email Marketing Statistics to Shape Your Strategy in 2019
Email marketing is alive and kicking in 2019. To prove it, we’ve compiled 30 handy email marketing statistics to shape your strategy. Keep these…
AmBank ramps up digital strategy
PETALING JAYA: Malaysia’s sixth largest banking group by assets, AmBank Group, plans to ramp up the digitalisation of its financial services as it…