4 Things Brands Must Consider When Developing a Voice Strategy – Info SEO
No matter where you turn these days, it seems like everyone is talking about voice – and for good reason. The space is undergoing massive growth.Voice…
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Template: Target audiences analysis for communication strategy – Info PR
Download a complimentary template to help plan your public relations campaignIdentifying all your organization’s target audiences is a key step…
Shrink to Grow: Why Don’t More Companies Adopt This Strategy? – Info Decision Make
As we witness the breakup of GE, a thought comes to mind regarding a rarely used corporate strategy - namely, the "shrink to grow" approach. Many…
Why Now Is the Best Time to Start Thinking About Your Content Strategy – Info Marketing
It seems like each year, everyone in marketing land follows the same pattern. You start out so fresh, so naïve, so motivated. You're excited about…