Google Has New Markup to Optimize Content for Google Assistant by @MattGSouthern – Info SEO
The new markup, called “speakable,” can be used to indicate that content is especially appropriate for text-to-speech conversion.
So if someone were to ask the Assistant, “Hey Google, what’s the latest SEO news?”, it would respond with a section from a news article that contains speakable markup.
When users ask for news about a specific topic, Google Assistant will return up to three articles from around the web and supports audio playback using text-to-speech with speakable structured data
In addition to reading the content out loud, Google Assistant will send a link to the user’s mobile device.
Speakable markup can be used multiple times throughout a single piece of content, allowing publishers to markup specific sections that are most useful for speech.
In its developer documentation, Google emphasizes that using speakable markup is a new way for publishers to reach a wider audience.
“Adding markup allows search engines and other applications to identify content to read aloud on Google Assistant-enabled devices using TTS. Webpages with speakable structured data can use the Google Assistant to distribute the content through new channels and reach a wider base of users.”
Publishers will be eligible to appear in Google Assistant’s news results as long as they’re a valid news site. This can be accomplished by submitting a news site to Google through the Publisher Center.
Speakable structured data works on Google Home devices for English-speaking users in the US only.
Article Prepared by Ollala Corp