Watch the newest ads on TV from Honda, Fruit of the Loom, Progressive and more – Info Advertisement
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Honda amusingly shows how its Insight stands out in a world of “blah,” “meh” and “ugh” hybrids. NOS, the energy drink brand, illustrates the idea of “human horsepower.” And a Fruit of the Loom spokeswoman pulls a nifty disappearing act in a spot for the underwear brand’s EverLight line.
Premiered on: CBS Morning News, CBS
Progressive data for the last 30 days
Impressions: 3,964,542,794 (19% of industry)
Est. TV Spend: $64,100,357 (23% of industry)
Attention Score: 92.52
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: The Bachelorette, ABC
Honda data for the last 30 days
Impressions: 1,219,023,518 (4% of industry)
Est. TV Spend: $17,249,449 (5% of industry)
Attention Score: 86.19
Attention Index: 75 (25% more interruptions than avg.)
Premiered on: Today, NBC
Fruit of the Loom data for the last 30 days
Impressions: 68,500,654 (40% of industry)
Est. TV Spend: $1,763,622 (70% of industry)
Attention Score: 96.49
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Snoop Dogg Presents The Joker’s Wild, TBS
Progressive data for the last 30 days
Impressions: 3,964,542,794 (19% of industry)
Est. TV Spend: $64,100,357 (23% of industry)
Attention Score: 92.52
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: The Untitled Action Bronson Show, Viceland
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Article Prepared by Ollala Corp