Here’s the latest scary example of just how detailed Google location data really is | Advertising

ICYMI: In the New York Times Magazine, John Herrman offers a particularly harrowingand deeply personaltake on just how Google’s user-location data really is.

Herrman, a technology reporter for the Times, does what many before him have done: He downloads the data Google has on him using the Google Takeout tool, and then feeds it through third-party software called History Visualizer. (The prompt for doing so now: an August report from the Associated Press titled “Google tracks your movements, like it or not,” which revealed that, as the AP’s Ryan Nakashima wrote, “Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to.”)

At first in Hermann’s “On Technology” column, titled “Google Knows Where You’ve Been, but Does It Know Who You Are?,” he seems a bit underwhelmed by the databecause, at the top level, it indicates the obvious: Where he lives and works, plus various out-of-town trips he remembers taking.

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