Google joins $40 million investment in same-day delivery platform Deliv | Industry

Deliv, a same-day delivery platform that partners with major brands, has raised $40 in a series C round of funding from , Clayton Venture Partners, UPS, General Catalyst Partners, The Macerich Company, PivotNorth Capital, RPM Ventures, and Upfront Ventures.

Founded in 2012, Deliv serves as a delivery network for major companies including Best Buy, Macy’s, Home Depot, and Walgreens. Interestingly, in relation to today’s news at least, Deliv has also previously served the Google Express shopping service.

Deliv basically allows anyone who owns their own car to become a delivery driver in their locale, and the platform is available in hundreds of cities across the U.S.

Big money

The Menlo Park-based startup had previously raised $40 million in funding, including a $28 million series B round back in early 2016, and although another $40 million in the bank is nothing to be sniffed at, the caliber of its investors is perhaps of particular note here as it spans technology, automotive, transportation, and logistics companies. Google’s inclusion too is also interesting, given that it’s Google itself making the rather than one of its venture capital (VC) arms.

“The backing by our new and existing strategic investors highlights the fact that Deliv is at the forefront of megatrends connecting the world’s largest industries,” noted Deliv founder and CEO Daphne Carmeli. “We embrace the challenge of creating the future of last mile logistics with the support of this unparalleled group of strategic investors.”

Same-day “last mile” delivery services have emerged as big business, as companies strive to get goods to consumers as swiftly as possible — it’s one way they can hook customers into their respective commercial ecosystems.

Amazon is already setting out to build its own delivery fleet, though they will operate independently to Amazon. Other notable players in the space include Postmates, which recently closed a giant $300 million funding round, while there is Instacart too which closed a $200 million funding round this year.

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