Depending on who you ask, social media is either a powerful force for uniting people, or a divisive tool that has driven people apart. At Social Media Week London, YouGov’s UK Head of Data Products Amelia Brophy will explore this question—using insights from an exclusive study that Social Media Week and YouGov will release during SMW London next week.
Taking the Whittle Stage on Wednesday, November 14th at 4pm, “Social media: Bringing people together?” examines how British people are attracted to, use, and are impacted by various social media platforms. Brophy will also detail to what extent marketers use and see it as a valuable marketing tool.
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The insight YouGov’s white paper holds could impact your brand’s relationship with the UK’s 40 million social media users aged 18 and up. And given that 48% of senior marketers believe the importance placed on social media for business and marketing purposes is right, these are answers you won’t want to miss.
This talk promises to “bring together” marketers and consumers in a substantive, data-driven fashion. We hope you’ll join Amelia as she unveils this impressive and impactful insight.
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