Google: Our Systems Cannot Determine Accuracy Of Content

Danny Sullivan from said on Twitter “Machines can’t tell the “” of content. Our rely instead on signals we find align with relevancy of topic and authority.” So Google cannot determine the of content, I guess.

Here is the tweet:

Remember in 2017, Google launched the Google Trust Project that looks for signals to help determine accuracy of some content. Also Project Owl looks to promote authoritative content and an algorithm update that removes inaccurate results?

So Google cannot determine accuracy but they use other signals to do so. They do not use popularity:

This is fun.

Anyway – we all know Google’s algorithms are complex. Then when you start labeling specifics attributes of the algorithm, you can go down this long path that leads to no where good.

Forum discussion at Twitter.

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