Google: Disavow Tool Hurts Too Many Sites
Google hasn’t been a huge fan of folks using the disavow link tool but the tool remains because it may help some sites that simply have a lot of bad links pointing to it. Gary Illyes of Google said at PubCon that if it was up to him, he would do away with the disavow link tool because often enough it hurts more than it helps many sites.
Here are some tweets of Gary saying something like this at PubCon:
Q: How often do site owner disavow links that hurt them.
A: It’s often enough that if it were me I’d remove the disavow tool. If you don’t know what you are doing you can shoot yourself in the foot.@methode @jenstar #Pubcon
— Marie Haynes (@Marie_Haynes) October 10, 2019
according to Gary too many people are disavowing too many links – which hurts them further.
There’s a lot of people shooting themselves in the foot.
— Ryan Jones (@RyanJones) October 10, 2019
In short, it seems based on what data Gary looked at, that too many people using the disavow end up doing more harm than good to their web sites.
If that is that case, you have to question yourself in terms of what links you are disavowing…
Forum discussion at Twitter.