Essential Graphic Design Tips for Non-Designers
Graphics are an essential part of modern-day life. They are applicable widely across several fields and work to fulfill certain aspects of living. To some extent, therefore, we cannot do without graphics. It is an area of art that is so engrained in modernity that it is held with high regard.
Standing out in the world of graphics is not an easy task. It takes time to learn the trade and to even curve a niche. However, for beginners, even the desire to cut through this field could be enough motivation. We’ve outlined a few useful tips that non-designers can put into good use and still create outstanding graphics.
Keep Everything Easy: Font and Color
In several instances, the end result of a design process is what seems like a complex and intricate outcome, especially for non-designers.
For non-designers, it is advisable to keep colors, shapes, fonts and any other useful element of design as simple as you can. The more complicated you choose to make it more likely you are to get things wrong.
For fonts, just make sure they are easy to read. If it is gorgeous yet difficult to read, it will not convey the message eventually. A mix of two fonts, for instance, may give you nice legible graphics as you seek to advance going forward.
Take Advantage of White Space
The white space represents the blank space left once fonts and colors are placed onto the canvas. The white space doesn’t necessarily refer to all the white-colored spaces. It could be any color that is not filled up.
The white spaces allow you to avoid clutter and so much congestion on your space. Be sure to leave enough space all rounds as this will give your design a nice layout in the end.
Creativity and Originality
It is in order to pick ideas from others as you embark on your design journey. Nonetheless, the key is also in creativity and originality. This is indeed instrumental in achieving a level of uniqueness.
Keep in mind that this is a creative space and the end product shouldn’t necessarily be a replica of any other. It can be outstanding in any way you find creative.
Experiment
Do not be afraid to tryouts something that isn’t in the rule book. Luckily, nothing is cast in stone in the world of graphic design.
One way that experiments work is by putting ideas into your design palette just to see how they come out. You can try to get feedback from friends or colleagues and even your clients. Your target audience is one best way to help shape your work.
Contrast
Contrast is a key principle in design and one that works relatively well. It is simply a combination of two elements that are different. It may be achieved through color, typography, texture and so on.
Naturally, the human eye has an affinity for contrast. Contrasting objects, therefore, get quickly notable because of their striking elements. They are also likely to remain memorable for longer.
Alignment
Alignment refers to how the organization or order of elements on your palette. Such elements look presentable and are easy to interpret. They may also outline professionalism while retaining a sense of sophistication.
Clear, Clean and Crisp
This is an important rule to observe especially for beginners.
You can achieve a sense of clarity by adjusting the level of brightness of the background image to offset text color and achieve a level of contrast. This makes your design clear and easy to read. It also becomes useful in creating a solid cut-out effect, especially when used with a combination of black and white text over the image.
Know your Objective
Every project has a driving force behind it. It is therefore important to establish why you are dipping feet into a given field.
The critical question here therefore is; what objective are you aiming to achieve. Your reasons may vary broadly. From social media posts to event posters and so on. It helps to understand what the end result is. This will give you an opportunity to direct your design to achieve the end goal. This also acts as a motivation for non-designers.
Physiological Effects of Colors
All elements of your design should work together to deliver the intended message. Colors evoke a variety of feelings and it is important to understand why, when and where to use them.
For instance, blue denotes trust, safety, calm, and relaxation while red is a color associated with vibrancy and liveliness. It works well with happy moments such as clubs and parties.
Such considerations are essential while choosing and mixing both primary and secondary colors in making designs.
Learn From Online Videos
Indeed, there are plenty of online tutorials that can offer much-needed help to your design process. Whereas some may offer the exact information, others will give you essential guidelines to help you kick start the design process. Make use of them and compare a few of them as well.
Check out what others are doing
We learn best by comparing our skills with others. You can identify what others are doing and pick some aspects that may be helpful to your design. While at it, try to associate with designers such a Web Design Company working in the same space so that you learn
Use an App to Help You Out
In the digital age, help is never too far off. Using a simple design app can greatly help to shape your work as a beginner. The most important aspect should be that the app must keep everything simple. In other words, ensure the App is easy to use and has features that are helpful to your work.
Conclusion
Design is a creative process. When done successfully it brings about some inner satisfaction. For non-designers, there are several approaches you could give the process to achieve the desired results. Begin from one point and advance as time goes by. Improving from one point to the other will also give valuable lessons.
Author Bio: Joel House is a founder of the Toowoomba Website company. He is passionate about Organic SEO and Graphic Design makes him more special. He has served top brands and has 10 years of experience in digital marketing. He ensures one thing above all is to keep the same quality for each client and get the best ROI.