5 critical digital marketing requirements freelancers need
Why do you need to learn marketing if you’re a designer, programmer or a virtual assistant? Read on to find out the surprising answer to this question.
Digital marketing is the best way to reach your target audience.
Anyone selling a product or service must have an online presence as this is where everyone looks for what they need.
Being proficient in SEO, persuasive writing, social media and similar skills will give you a competitive edge to reach your target market.
How can potential clients find you?
Your target audience is anyone who can benefit from your services. The best way to reach these potential clients is online.
What do you do when you need to find a dentist? You Google it, of course! That’s how clients who need a freelancer search for you too. That’s why a digital presence is essential to success.
Here are the five key requirements for digital marketing freelancers:
1. Reputation and authority
Your professional profile is your digital signature. To get more projects, establish a solid reputation with good expertise and a track record of happy clients.
You do this by creating an online record of your experience and client testimonials. Creating content through a blog, podcast, or a video sharing your expertise and answering FAQs about your field will create a digital footprint and attract great clients.
2. Personal branding
Your personal brand is comprised of your style, the types of services you provide, the tools and techniques you use, and the quality of your work.
When you combine all these elements into a professional brand, clients will search for you out of thousands of freelancers, and current clients will work with you on a regular basis.
You don’t need a professional marketing agency to create your personal brand and match you with a client.
You just have to be clear about what makes you great and make sure all your profiles showcase your professional brand in the best way possible.
Get your logo designed, write a great slogan, create your own website, and start!
3. Social media presence
Social networking can be your best friend when you’re self-employed, with a professional profile specifically designed to showcase your work.
You can have an interesting Facebook page, a great LinkedIn profile, a Twitter account related to your work, and an Instagram account dedicated to your area of expertise.
There are plenty of communities on social media and online forums where you can increase your visibility and build working relationships with like-minded professionals.
4. Search engine optimisation
You are already aware how vital having your own website and creating personal branding content is for establishing your online presence.
In order to create killer content, you’ll need powerful words and persuasive writing that’s been optimised for search engines.
Search engine optimisation (SEO) means adapting your online content to Google’s criteria to be ranked in the first search results of your target audience.
It sounds simple but it takes a lot of technical factors and digital performance analysis in order to work well.
5. Freelance work platforms
One of the best ways to digitally market yourself as a freelancer is by working with a specialised freelance platform.
Workana can help you take your freelance business to the next level, as your target audience is already in our database. This is the perfect place for your talent to get all the opportunities needed.
Working relationships are a two way street; clients come to you, but they also post projects where you can send proposals and start working on projects that best fit your skills.
You get to build a great professional reputation as every happy client and positive review increases your visibility and raises your ranking.
Workana’s merit system is a key factor that companies look for when they want to hire freelancers.
Reliability and transparency are the core values. Before you start working on a project, the client places your payment in escrow, and as soon as you turn in your work, the client releases the payment.
In any case of dispute, the team assesses the problem and arbitrates as objectively and fairly as possible.
Workana is a great way to get more business and maintain a steady workflow so you can achieve the freelance lifestyle you’ve always dreamed of.