Branding

In saturated markets, your personal brand could be the clinching factor that sets you apart from your competitors. How do you stay aware of your…

A great personal website is one of the most effective tools. I found some of the best personal website examples to serve as inspiration and education.

For decades, consumers have been trying to control the way they get their entertainment. From cassette tapes, recorded at just the right time, to…

Twitter branding is extremely powerful and relatively simple to get started with. It’s one of the best social networks to utilize for growing your…

We live in a hyper 24-hour news cycle and social media feed of opinion, reaction, ratings, retribution and results. And unless your brand is…

THE QUEST FOR SOUL IN TECH MARKETING.In the legacy of brand — strategy, design and the tactical implications of reach, expansion and expressionism,…

In 2009 I wrote an ebook on using LinkedIn for personal branding and executive job search. I did a minor update in 2010. Not too much had changed.…

THE STRATEGY OF DESIGNING MOTION PICTURE BRANDING. THERE’S A PATTERN LANGUAGE, WHICH IS SENSUALLY INTERMINGLED. IT IS DESIGN, PLACE-MAKING,…

For decades, consumers have been trying to control the way they get their entertainment. From cassette tapes, recorded at just the right time,…

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to…