Fundraising

Can You Take This Survey On Nonprofit Bequest Marketing?Did you know that bequest marketing produces the most ROI (return on investment) of any fundraising activity?In fact, it’s “kind of off the charts” according to Tom Ahern.He goes on…
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by Bill Jacobs | Jul 25, 2018 | Planned Giving | Recently, we did a large-sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few…
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One of the biggest challenges for any conference or event planner is getting funding. Love it or hate it, this one piece determines whether the rest of the conference efforts succeed or fail. Do you dread it?  Have you ever considered the…
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The short answer is all of them.But that’s not always possible, especially if you have a high gift volume.Few doubt the power of thank you phone calls. McConkey International UK found that first-time donors who get a personal thank you…
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In Part 1 of this three-part series about developing your unique, essential “Case for Support.” I introduced the concept of the nonprofit mission, values and vision triad. Together they’re how you are known in the community. They become…
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by Bill Jacobs | Dec 27, 2017 | Uncategorized | This is the final in a series of blogs on 2018 trends. You can read about the first four trends here. The last trend for 2018 that Forbes highlights is: Don’t just be smart. Be emotionally…
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by Sumarie Forrester | Jan 8, 2018 | Non-profit marketing | Happy New Year! As we start 2018, we wanted to take a moment to thank for your reads, comments, and shares over the last year. We hope you were able to use a few of our…
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by Bill Jacobs | Jan 16, 2018 | analytics |   “Facts all come with points of view Facts don’t do what I want them to” – from the Talking Heads’ song Crosseyed and Painless As an analyst, this has always been one of my favorite Talking…
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by Bill Jacobs | Feb 5, 2018 | Donor Acquisition, Non-profit marketing | Many people that work in the numbers business, including us, have been saying for a while now that the stock market is overcooked, and a big correction is inevitable…
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by Joe Churpek | Mar 9, 2018 | Uncategorized | Several groups have done research to address the question of how changes in the tax code for 2018 might impact charitable giving. Much of this research has focused on the fact that only 30%…
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