How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]…
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Facebook adds Stories, action buttons & more to redesigned mobile Pages – Info Marketing
Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business…
Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast] –…
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I've never met a…
Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast] – Info…
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Some people are calling…
3 attribution considerations for B2B lead generation – Info Marketing
Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing…
Optimizing for Earned Metrics in YouTube Campaigns – Info Marketing
When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the…
Not Everything Has an ROI (and That’s OK): Virginie Glaenzer on Marketing Smarts [Podcast]…
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Many marketers have a…
The ultimate guide to using Bing Webmaster Tools — Part 1 – Info Marketing
If you are a website owner, you’ve invested a lot of time and resources to create your site. Once it’s become active, you…
Design for Dummies: 5 Tips to Liven Up Your Written Marketing Content – Info Marketing
I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night.
I’m a writer to the core. But, as much I love words, I…
Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast] –…
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Marketers love a good…