Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts…
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How to Evaluate and Partner With Social Media Influencers – Info Marketing
Want to collaborate with social media influencers to promote your products and services?
Wondering which influencers are a good fit for your business?…
Why AI for PR may be different than AI for marketing – Info Marketing
Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and…
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech – Info Marketing
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain.
A week ago, its…
The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly – Info Marketing
Email isn't going away, but don't get too attached. Other channels and mediums may be more effective,…
Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more – Info…
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on…
True Influence Isn’t About Follower Counts: Adobe’s Joe Martin and Mark Boothe on…
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Influencer marketing…
How to use SEO for big ROI during back-to-school and other sales events – Info Marketing
While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting…
5 Design Principles to Master for Better Display Ads – Info Marketing
With 11% of Internet users now blocking display ads, and many others just tuning them out, you have to work extra hard to make sure people click when…