Business Skills

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform.…

A few weeks ago I spotted a thread at the Local Search Forums where someone shared a new user interface for the Google My Business Dashboard or a…

Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who…

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. With so…

Google’s John Mueller said you won’t trick Google’s spam algorithms by setting up a similar domain, building spammy links to that domain and then…

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to…

I am seeing some new chatter and most of the tools are backing up the chatter around another Google search ranking algorithm update that started…

Let me start off saying that I covered this at Search Engine Land, so if you read it there, there isn’t much new here. But I should add, I was wrong…

Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping…

Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important part of their journey. In…