Advertising Google drops out of Pentagon’s $10 billion cloud competition | Advertising Oct 10, 2018 Alphabet Inc.’s Google has decided not to compete for the Pentagon’s cloud-computing contract valued at as much as $10 billion, saying the…
Advertising Watch ‘SNL’ spoof the Presidential Alert system in a faux Cricket Wireless ad | Advertising Oct 9, 2018 Last Wednesday millions of Americans with cell phones got a text message ostensibly from President Donald Trump as a part of the first major…
Advertising Stop advertising, plus 5 other ways brands can affect real social change | Advertising Oct 5, 2018 Today, corporations recognize that having a social purpose matters: people want to work for companies with a purpose, consumers are aligning…
Advertising Customers first: Many brands say it. Few brands live it | Advertising Oct 3, 2018 We are all on a quest to better understand customers. The sobering truth is most brands only have a very narrow view of them. It’s…
Advertising Monday Wake-Up Call: Hello, Advertising Week. Plus, Serena Williams sings for a good cause |… Oct 2, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It’s…
Advertising AI and esports | Advertising Oct 2, 2018 Gamers have been pitting their wits and skill against computers since the earliest days of video games. The levels of difficulty were…
Advertising This Advertising Week, don’t pat yourself on the back for solving the diversity problem |… Oct 1, 2018 It’s Advertising Week. Another opportunity to get together, collectively pat ourselves on the back and talk about how dedicated we are to fixing…
Advertising Up to 25 million tuned in to the Ford-Kavanaugh hearings | Advertising Sep 29, 2018 An emotionally fraught hearing in front of the Senate Judiciary Committee on Thursday had Americans riveted to their TV sets and mobile devices.…
Advertising The SEC goes after Elon Musk, and prosecutors probe media-buying | Advertising Sep 28, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Advertising Why omnichannel is the future of retail for millennials | Advertising Sep 28, 2018 The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer’s customers found that 73 percent followed an…