Advertising Apps will reveal what’s really in your makeup | Advertising Oct 20, 2018 Top model and Kardashian half-sister Kendall Jenner has been known to tout Estee Lauder’s Drop Dead Red shade of lipstick. Jenner followers…
Advertising The 4Cs of the modern brand | Advertising Oct 19, 2018 Glossier is one of the most successful beauty companies around. At one point, there were 10,000 people on a waitlist just for its lipstick. But…
Advertising Netflix crushes estimates, renewing faith after July letdown | Advertising Oct 17, 2018 Netflix’s subscriber growth trounced analysts’ estimates in the latest quarter, renewing investor faith in a company that stumbled with its…
Advertising Papa John’s taps Havas Media as integrated media agency of record | Advertising Oct 17, 2018 Papa John’s said it has tapped Havas Media as its new integrated media agency of record. The pizza chain says the decision, effective Oct. 1, comes…
Advertising Facebook reveals new details about information hackers stole | Advertising Oct 13, 2018 Facebook’s major hack, announced two weeks ago, affected 30 million people, not 50 million as originally feared. But for about half of those…
Advertising Inside Coalchella, the Minecraft music festival that had brands everywhere (sort of) | Advertising Oct 12, 2018 Think of it as all the fun of an outdoor music festival without the crowdsor the outdoors. In late September, nearly 3,000 people logged on to…
Advertising Inside the new products unveiled at Facebook’s Global Partner Summit | Advertising Oct 12, 2018 Facebook announced a slate of new initiatives for small agencies and independent consultants during its Global Partner Summit in New York on…
Advertising ESPN busts up the ad clutter with ‘Basketball: A Love Story’ | Advertising Oct 12, 2018 Filmmaker Dan Klores crams a whole lot of hoops lore in his 20-hour documentary “Basketball: A Love Story,” but fans of the game won’t have to…
Advertising CPG sales are hiding in plain sight | Advertising Oct 12, 2018 Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in consumer behavior. According to one source, 90 of…
Advertising Watch the newest ads on TV from Google Pixel, YouTube Music, Beats and more | Advertising Oct 11, 2018 Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention…