Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
Google and YouTube (a Google sudsidiary) dominate, thanks in part to their prominent presence as advertisers during Tuesday night’s American Music Awards. In one of two new YouTube Music ads, singer Dua Lipa pays tribute to “women who have paved the way,” including Alicia Keys. Google wryly demonstrates exactly why you might appreciate the new AI-powered Top Shot camera feature in its new Pixel 3 phones (Frank Sinatra’s “Let Me Try Again” serves as the soundtrack). And in the sole non-Google/YouTube spot in our list, Beats says it offers “music the way the artist intended” with a little help from Halsey.
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