Advertising A new customer experience: How AI is changing marketing | Advertising Nov 28, 2018 Content provided by IBM with Insider Studios. In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth…
Advertising Conde Nast kicks off outside search for new CEO as Bob Sauerberg prepares to step down | Advertising Nov 28, 2018 Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand…
Advertising ‘Mark Zuckerberg sent his cats’ and other zingers from Facebook’s global grilling | Advertising Nov 28, 2018 Ted Kramer, CEO of Six4Three, was in London last week and was compelled by British lawmakers to hand over a cache of emails some of which…
Advertising Goodbye, J. Walter Thompson. Plus, a streaming service for Fox News fans: Tuesday Wake-Up Call |… Nov 27, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this…
Advertising GM plans 10,000 job cuts, five plant shutdowns in North America | Advertising Nov 27, 2018 General Motors Co. said it will cut more than 10,000 salaried staff and factory workers and close five factories in North America by the end of…
Advertising Why direct-to-consumer brands say no to Cyber Monday discounts | Advertising Nov 27, 2018 Amid all the Cyber Monday sales noise, some direct-to-consumer brands are pursuing a different strategy from their older retail peersand it…
Advertising Campbell adds Comscore’s Hofstetter to board to satisfy activist investor | Advertising Nov 27, 2018 Campbell Soup Co. agreed to add marketing industry executive Sarah Hofstetter and two other people to its board, resolving what had become an…
Advertising Dolce & Gabbana in China storm over videos seen as racist | Advertising Nov 22, 2018 Chinese consumers are calling for a boycott of Dolce & Gabbana after the Italian fashion house posted videos that are being criticized as racist…
Advertising Alibaba vs. Amazon reveals China’s digital commerce edge | Advertising Nov 21, 2018 A few months ago, I was living in a country with fast, reliable public transport. I could spend the day without cards or cash and nothing more…
Advertising These are the brands that blew up in 2018 | Advertising Nov 11, 2018 2018 has been a significant year for the retail sector. Some of the nation’s most established stores have learned that they have the unenviable…