Advertising

We’ve become so used to advertising that we don’t even pay that much attention to it anymore. But sometimes we come across those bright gems of …

Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload…

It’s fair to say 2018 was not the smoothest year for ad agencies, which faced existential threats and staffing controversies. Even agencies that…

No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is…

We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app…

When Amazon first released Alexa in November 2014, most people assumed the virtual assistant software was Amazon’s version of Siri. And to some…

Google Ads can be a success with low-budgets. Even just a few bucks a day can get campaigns going. It’s very easy to limit your budget at a specific,…

Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via…

Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like…

Adobe Advertising Cloud vp Brett Wilson will exit the company next month just two years after he brokered a $540 million deal to acquire ad-tech…