Advertising

Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.  While each of these channels is strong on its own, the…

A-List and Creativity Awards Logo The deadlines for Ad Age’s Agency A-List & Creativity Awards are just around the corner. The final deadline for…

There’s little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life…

Credit: PMX Agency People’s lives aren’t commodities for brands to own or share. After 50 years of being trained by the most sophisticated marketers…

Credit: iStock There has been a great deal of discussion around influencer marketing and its effectiveness and validity. The industry is filled with…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with…

Jessica Ferro recently ordered $200 worth of makeup from Sephora’s online appand then waited a month for it to arrive. Despite conversations with…

An MDC Partners shareholder pushing for a board shakeup has gone public with its dissatisfaction with the holding company, which is currently…

Major League Baseball named its first official gambling partner, part of a new multiyear marketing agreement with MGM Resorts International. The…

It’s a bit of good news for Facebook amid a series of negative publicity about how it has handled personal data and evidence of Russia’s use of the…