Advertising The Power Of Talent | Advertising Aug 10, 2018 Today, about a million or so people will pack the streets of my home town, Oakland CA, for a parade to celebrate the Golden State Warriors who last…
Advertising Thursday Wake-Up Call: A brouhaha about the Oscars. Plus, will Tronc sell its newspapers? |… Aug 10, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Advertising J.J. Adler joins M ss ng P eces, O’Grady-Peyton signs to Hey Wonderful, MediaMonks taps Verdult |… Aug 10, 2018 Comedy vet J.J. Adler has joined the roster of m ssn g p eces. The director/writer has helmed commercials and films for brands including P&G,…
Advertising Watch Colbert issue ‘a rare correkshun’ and sorta-apology | Advertising Aug 10, 2018 On Wednesday night’s “Late Show,” Stephen Colbert sat at his desk and delivered a “rare correkshun” (as the segment was labeled on-screen). It seems…
Advertising This app lets consumers sell their data directly to brands | Advertising Aug 10, 2018 Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from consumer, giving literal meaning…
Advertising Fox entertainment assets shine, helping validate Disney deal | Advertising Aug 9, 2018 21st Century Fox’s entertainment assets helped push earnings past Wall Street estimates last quarter, validating a plan by Walt Disney Co. to acquire…
Advertising #TBT: As asbestos makes a (dubious) comeback, a look at how it was once marketed | Advertising Aug 9, 2018 What does Trump’s America need more of? A notorious carcinogen, apparently. As Zo Schlanger notes in a Quartz post headlined “The US never banned…
Advertising The next hot medium for digital startup: New York City storefronts – Info Advertisement Aug 9, 2018 Burrow Credit: BurrowRising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New…
Advertising What Brands Need to Know to Successfully Market Feminism in the #MeToo Era – Info… Aug 9, 2018 In March, American Eagle’s lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word “Survivor”…
Advertising U.S. lays out its arguments in appeal of AT&T merger ruling – Info Advertisement Aug 9, 2018 Credit: Christopher Lee/BloombergU.S. antitrust officials outlined their arguments for why a judge's ruling approving AT&T's takeover…