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Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies.…

Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC). Scott Clark of…

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first…

Hosting a big event can be seriously stressful (to say the least). What if no one shows up? What if you don’t make your money back? The best thing…

Ask any paid search manager and at some point in their career they will have had that dreaded feeling when they open Google to find that they have…

Google Ads announced a coming change to ad delivery options that will start September 17. The accelerated delivery option will be removed and…

I’ve worked with many clients on YouTube campaigns and understand the time and effort it takes to create an effective video ad. We work hard to…

Google has been testing a new design for the “local pack,” the local results box in the search results. This new design shows the local results in a…

The Google Ads team released upgrades to both the Google Ads Editor and Keyword Planner tool. Google Ads Editor is now at version 1.1 and added a…

Articles on the web come with advertisements and other clutter. If you print them, you often get all that junk. But you can cut out the ads and other…