Brands

Businesses in every Industry overwhelmingly appreciate the benefits of social media. However, the majority of businesses that rely on social media…

Effective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast…

There are many canaries that will alert you to the potential for lethal gas in your proverbial B2B brand coal mine, but no bird is more effective…

Often, as marketers, strategists, and leaders, we want only high-level interpretations of meaningfulness brand recall, favorability, and preference.…

Employee attraction and retention are important to consider when formulating a strategy that aids the growth of your company. In the tight labor…

Social media is harder than it seems sometimes, especially if your brand has a boring personality. This sounds like a negative thing, but…

A psychological phenomenon known as reciprocity is a powerful inclusion in the brand marketing toolkit. In 1960, Alvin Gouldner wrote the…

In some circles, the mere mention of the word “influencer” is enough to elicit groans of protest. True, folks like Kylie Jenner, Kim Kardashian,…

The most common reasons brands change their logos are mergers, acquisitions and shifts in strategic directions. As long as a brand is true to its…

It’s a tumultuous time in the media industry, and this year saw multiple publications change ownership and some—including, most recently,…