Brands

B2B brands have long used thought leadership as a way for customers to gain access to the brand’s specialized expertise. When done well, thought…

Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like…

There can be little of greater importance to a growing company than its unique reason for existing and the expansion that mission enables. Yet,…

Amid all the Cyber Monday sales noise, some direct-to-consumer brands are pursuing a different strategy from their older retail peersand it…

Flammable ideas. They are everywhere these days. We see brands struggle with the portrayal of diversity and what it looks like, or representing…

A year ago, Snap launched its first desktop app, Lens Studio, to give artists and agencies the ability to create and run their own sponsored AR…

Researchers discovered 14 malware families targeting dozens of e-commerce brands just over one week before Black Friday. Kaspersky Lab observed the…

  Back in the early 00s and pre-data-explosion, we didn’t have much evidence of the trillions of dollars women influenced in consumer decision…

  2018 has been a significant year for the retail sector. Some of the nation’s most established stores have learned that they have the unenviable…

  A powerful social engagement strategy to boost engagement is to integrate elements of gamification into your marketing, social media, community and…