How Brands Can Avoid Overpaying For Media | Branding
The winner’s curse, a finding based on economic theory, should concern brands. It’s the idea that the winner of an auction tends to pay more for…
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Brands
Inside Coalchella, the Minecraft music festival that had brands everywhere (sort of) | Advertising
Think of it as all the fun of an outdoor music festival without the crowdsor the outdoors.
In late September, nearly 3,000 people logged on to…
Facebook Now Dominates YouTube For Video Content. Here’s How Brands Should Respond | Social Media
Television was the original video advertising platform. Instead of reading print ads about products and services, people could watch commercials. And…
Instagram Is Single-Handedly Remaking Brands’ Social Media Image | Social Media
A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the list, beating out YouTube…
Why Brands Are Posting Way More Content To Facebook | Social Media
In the second quarter of 2018, the top 20,000 pages on Facebook posted an incredible 8.1 million times, up 24 percent from the first quarter. That’s…
Stop advertising, plus 5 other ways brands can affect real social change | Advertising
Today, corporations recognize that having a social purpose matters: people want to work for companies with a purpose, consumers are aligning…
Customers first: Many brands say it. Few brands live it | Advertising
We are all on a quest to better understand customers. The sobering truth is most brands only have a very narrow view of them.
It’s…
Why big brands are diving into esports sponsorships | Industry
Peter Warman, game industry analyst and CEO of Dutch market researcher Newzoo, started following esports closely in 2013. He started looking into the…
How Brands Can Use Story To Inspire Social Change | Branding
No matter what anyone tells you, stories can change the world. Often it takes courage and guts to jumpstart real social change.
Stories can be the…
5 Brands That Got Their Ecommerce Strategies Right | Email Marketing
Did you know that over 1.66 billion people worldwide bought products and services online in 2017? And the number of worldwide digital buyers is…